Think outside the whiteboard

With all eyes on internet start-ups these days, it's nice to know that some people are still innovating the old fashion way- inventing new products to make our lives better. IdeaPaint, the brainchild of a few of Babson grads, is a new kind of paint that transforms your walls into a boundless dry-erase board. Launching just a few months ago, IdeaPaint has already gained significant attention for winning two Best of NeoCon Awards and a Grand Prize for Innovation at the 2008 NeoCon tradeshow in Chicago. In addition to having a great product, IdeaPaint also has a great ad agency in Mullen, a Wenham-based (soon to be Boston-based) advertising agency who's work for IdeaPaint was honored as AdWeek's ad of the day yesterday. To find out more about idea paint click here. To see the ad campaign click here.