Even though he's out for the season, Tiger Woods is still winning. This time however, it's off the golf course. Less than a week ago EA Sports (with ad agency Weiden & Kennedy) posted a video of Tiger walking on water and making a chip from the middle of a hazard. The video, a response to youtuber Levinator25's posting of a glitch in Tiger Woods 08, has already racked up over a million views (double that of the original video).
Kudos to Tiger, EA and W&K for doing viral the right way. They created something truly engaging and posted it to a place where their target will buzz about it.
Thursday, August 28, 2008
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